If you’re writing a blog, wether it is a hobby blog, a side-project or your (main) work, the chances are – you’ve thought about different ways to monetize it. If you haven’t – you should. A blog is a valuable asset and it can be a great source of recurring revenue. Here are 4 different ways to monetize your blog.
#1 Affiliate marketing
The concept of affiliate marketing is pretty simple. An online business – usually an e-commerce – would give you a cut of money earned on every item sold to customers that came through your blog. This is done with custom links, cookies etc. but the backend part is not that important for you. There are different variations as well – depending on different programs, you’ll get different percentage commissions as well as different perks. Sometimes, there are even affiliate deals for service-based industries.
The good sides are that it takes a few hours (at most) to start with affiliate program and you’re not responsible for pretty much anything related to delivery, the product/service itself etc. Basically, it’s a good way of having an ongoing passive income. Downsides are reputation problems (posting about a product when you’re compensated can be understood as compromising the honesty; if there are problems with the e-commerce, e.g. bad products or service, this could be bad for your reputation as well, as your reader could connect you with the negative experience). Also, you would usually need tons of traffic to generate some serious income this way.
This is especially good way to make money if you’re a niche blogger with a good fanbase and a lot of traffic (e.g. if you’re reviewing hiking equipment and write about outdoor life, an affiliate deal with an outdoor life-specialized e-commerce could be a great win).
#2 Become a freelance blogger/writer
If you’re relevant in your field or even better if you’re a sort of an influencer, but you simply don’t have too much traffic going on, this is a great opportunity for you.
I’ve always had a passion for technology, especially when it comes to the ways it can change our lives and society for the better. I’ve worked on different startups, blogged about the startup scene, wrote on ICT… It is how I ended up writing about Nordic ICT startups for Netokracija, one of the leading CES net magazines specialized in tech (sort of a Serbian/Croatian/Slovenian TechCrunch) and doing tech-related feature pieces and interviews for CorD Magazine, a leading business magazine in Serbia and the region written in English.
I’ve never had a lot of traffic, I wouldn’t earn money on AdSense or affiliate deals (it was simply not worth the giving away the space for ads or adding links), but I earned some income for my journalistic work for different portals.
If you’re writing a high quality, relevant blog without a lot of traffic, you should definitely try and make money of your “fame” within your niche and earn on guest posting and writing for different media and portals.
Sometimes, the news outlets will reach out to you, but in the most cases you should hustle a bit and reach out to them.
#3 Native advertising
When it comes to respected niche blogs, native advertising – or simply being paid to do a piece through your own channels for a brand or a business – is also a good way to monetize your blog.
A lot of bloggers prefer native advertising as it gives a lot of value to their readers: you’re not giving up space for a Google Ad, but writing something relevant and valuable, that your readers would like to read and be interested in. And you’re being paid for it.
Of course, downside could be different reputation problems (similar to affiliate marketing), but when it comes to writing a good quality piece with honest opinions, you don’t have to worry too much about your readers thinking you’ve sold your integrity.
Remember that the native advertising should be clearly marked – in most countries it is required by law, and even if not, it is a good way to earn your readers trust.
Opinodo might still be the less known way to monetize your blog (but hopefully not for long!). We connect people with surveys and process hundreds of thousands of complete market research interviews from various publishers used by hundreds of different companies and organizations world wide.
This is a meaningful way for blog owners to monetize their websites and generate a passive income for life, as well as a valuable source of insights for companies and organizations, plus a great way for ordinary people to express their meanings and earn some extra cash as well. Basically, when readers you’ve recruited fill out a survey, everyone gets paid.
You do need traffic, but Opinodo is also a way to generate e-mail leads, as you can use our technology – for instance, popups – to recruit new survey panelists, and get the e-mails of all the readers you’ve recruited for free. Read more about Opinodo and how you can start monetizing your blog through our system here.