Eternal discussion: Should you write longer or shorter blog posts?

Besides the “chicken or the egg” discussion, this one is also extremely popular. We’re kidding, but seriously, bloggers often have the dilemma should they write longer or shorter blog posts. Both of the ways have their advantages and (of course) disadvantages. How long your text will be depends on many things, and that’s why we’ll answer some questions and also give you a few tips. Here we go!

Shorter blog posts – when and why?

Shorter content types are sometimes required by the form – if the focus is on the pictures/videos and text is just accompanying, if we’re creating landing pages (they require less text and more valuable facts) or similar.

What are the advantages of short texts?

If you need to produce text on a daily basis, it’s better to write short ones. Because it will be easier for you to come up with new texts every day and your readers might consider long texts every day boring.

If your job is to summarize some topic, short texts are just enough. People usually won’t read long text about a topic they already know about.

If your job is to create a homepage or a landing page, you won’t need much text. I don’t think that you need additional explanation because the best homepages are the ones with good CTA and small amount of text.

If you decide that it will be better to write short text instead of the long one. Simple as that, when you feel that the specific topic won’t need much sentences, pack it in a short text (with a ribbon on it). 🙂

Longer blog posts – When and why?

Longer contents are often called “more valuable” and it’s considered that they lead to sale success more often. If you’re having your own product or some new service, longer contents are always a good choice – you’ll need to explain in detail what your product/service is about.

What are the advantages of longer texts?

If you want to rank up on Google, longer and quality texts can help. Google values this type of texts, so if you want to achieve higher visibility on Google, type longer texts.

You can inform your readers better. If there’s something you should teach or explain to your readers, long texts are an excellent choice.

If you want to catch new readers, longer informational texts will do the work. You need to offer value to your visitors, so they would want to stay longer on your blog/website and read more from you.

If you use longer texts, chance for sale (if you’re selling something) is higher. You’ll explain the benefits of your product/service and remove the doubts that the product/service is not the best choice. Shorter texts are used to attract readers and longer to make the readers buy what we’re selling.

So, is there any conclusion?

Actually, it is pretty much simple – you should write both long and short contents, it will depend on text type. There’s no magic number of words or length of the text. You should always type as much as the text requires. If the topic is simple and without much information, don’t try to make the text long and amazing – that kind of text should be short. On the other hand, sometimes the title requires you to type more, with plenty of information, examples and similar.

Another thing you should consider: it doesn’t really matter if the text is long or short as long as it is interesting. The key is in the headline and first paragraphs – if they aren’t promising and valuable for the reader, he’ll probably skip it. So, don’t consider the length only, think about the headline because it is the most important. If your headline is appealing to readers, the text could be 3 pages long, they’ll read it.

 

Katarina Jerinic
Katarina likes to write useful and interesting stories for Opinodo and our brands. She’s a journalist by vocation and deeply interested in marketing and public relations, studying MSc in Marketing and PR. On Opinodo blog, she shares different insights, tips and tricks for website monetization through our platform.