Opinodo FAQ


Frequently asked questions from other users.


This FAQ is a main ressource for the different questions we get from publishers on Opinodo. Here you will get answers on different topics ranging from recruitment to payment. And everything in between. If you have any questions or ideas to things we should add to this FAQ, you are always free to reach out to support@opinodo.com.

Setup and recruitment

After having successfully signed up as a publisher, you need to set up panels from the sites / web properties you wish to recruit from.

1)
Log into your Publisher Account and go to “Panels”. Setup a panel by clicking the button “Create New Panel”.

2)
Select the country where you will market your panel.

3)
Write the URL to the site where you will be recruiting from. You are welcome to recruit from other sites. The site URL is just meant for you as a metric so you can see what of your sites that deliver the best results.

4) Add content to the Terms of Service if you plan to use the recruited e-mail list on your own site. You should simply write that the panelist allows your site to send emails. It is also a good idea to write what kind of content, the user can expect to get from you.

5) Press “Create Panel” and your panel is ready to go.

Go to the “How to recruit to your panel?” section here in the FAQ to learn about the recruitment process.

After having set up your panel (See “How do I set up a panel?) you go to the “Panels” tab in your backend of Opinodo.com.

Here you will for each of your panels find different tools that will help you with your recruitment.

The unique URL you can use to build any marketing material you want. When a user clicks this URL, a 30 day cookie will be put so you are sure that the panelist will be tracked to your account when he/she signs up.

The best way to recruit is to use our popup script – the option next to the URL. See “How to install the popup script?” section for this solution.

The popup script is a simple, yet powerful, way to recruit panelists from your site’s visitors.

1)
Simply go to “Panels” in the Opinodo.com backend and click “Download” under download popup script.

2) Copy the code in a text editor and place it on your site. If you are using WordPress you can simply place it in a widget in the header or footer.

3) Now each of your visitors will get an invitation to join your panel. The number of times the popup show is limited to 1 time pr IP.

It is very easy for you to access your email list when you are logged into the backend of Opinodo.com.

Simply go to “Panels” and click “Download” in the “Download email list” tab. You will now get the email list in csv-format and you can import it into your email program like Mailchimp.

The conversion percentage (how many of the clicks you send from your site/email list compared with how many panelist that sign up) is obviously a very important metric.

Go to “Insights” in the Opinodo.com backend. Here you will be able to see clicks, signups, double opt in signups and conversion percentage on a daily level.

By selecting month, week or day you can get your conversion percentage over these time frames.

You can of course select any of your panel properties – or all of them.

We update all data in the dashboards every night.

This means that you will be able to see todays results tomorrow.

Yes – read our full guide in this post here.

By default, we offer new publishers to recruit to our joint panel MetroOpinion.com, where many different publishers recruit to. Your unique link will track conversions to your account, so there is nothing to be worried about with this solution.

However, there are other reasons where white labeling a panel onto your own site makes sense. This is if you want the survey invitation emails to reflect your brand name (instead of MetroOpinion.com) and you want the look and feel to fully reflect your brand.

We are willing to create white label panels on the publishers own brand when certain criterias have been met. At this point, there are some manuel procedures in setting up a white label panel on for instance www.yoursite.com/panel.

If you have successfully recruited 100 active panelists to MetroOpinion.com and show consistant recruitment efforts, we will offer to set you in development pipeline for having your own white label panel.

The white label panel will be set up via Opinodo.com’s WordPress plugin for publishers. You will need to point as directory to our servers in your DNS settings. This is pretty straight forward, and we will be happy to help you with this.

Currently, no. The panels/panelists are not transferable.

We are working on adding a market place option where you can invest in buying panelists and sell/transfer your panelists to buyers.

We have not yet fully integrated this feature, but if you are interested in buying panelists, you can always reach out to us to get a talk regarding your options.

MetroOpinion.com is our default panel for new publishers.

Publishers can, as soon as they have an approved publisher account, recruit to any of the local country versions of MetroOpinion.com.

For publishers that refer 100 active panelists or more – and show a steady flow of signups – we offer our White Label solution where our technical team can build a panel on the publishers own domain (URL) like on www.mysite.com/panel.

At Opinodo we have a standard procedure of double opt in when panelists sign up to your panel.

The main reason for this is to ensure that your audience really are interested in answering surveys. But there are also other quality reasons for this procedure. One is that it vastly enhances our ability to deliver invitations in the inboxes.

Using your panel unique URL you can build any kind of method to recruit panelists.

If you have a site running on WordPress we can recommend you to use this free WordPress popup plugin.

Some years ago, banners were effective marketing tools – also for recruiting panelists. But our experience is that you get quite poor results with this method compared with the costs.

The ROI on spending advertising space on your site (or on other sites) are often quite low compared with alternatives such as selling ads or running programs like Google Adsense on the same spots.

Sending a targeted invitation email to your email list is a highly effective way of recruiting a large number of users quickly.

In fact, we really encourage you to do this.

You simply build the content in your email around your unique panel URL and send the users to the landing page on for instance MetroOpinion.com or to your white label panel on your own domain.

Payments

One of the beautiful things about getting paid from the complete interviews your panelists are making is that it is easy and automated.

After the end of every month, we produce an invoice for you with the finalized amount payable.

60 days after this, the money is paid out to the bank account you have attached to your account inside your publisher account under “Information” > “Bank info”.

Note that it is your obligation to keep this information up to date for payments to process timely.

In this blog post we go into depth with this question.

We highly encourage you to read the blog post to fully understand why Opinodo is such a good alternative or add on to advertising or other streams of revenue.

The minimum amount payable per month is limited to 60 euro (€).

If you havn’t earned more than 60 € during a month, the earned amount will be transferred to next month until the minimum amount for payment is reached.

The amount payable per complete interview depends primarily on 1) the length of the interview and 2) the market price in the country where the survey is conducted.

At Opinodo we update prices every 14th day to reflect market prices.

We always want to keep the payment per complete survey interview as high as possible to make Opinodo compatible compared with the alternatives both in market research and other ways of monetizing online traffic (such as ads or affiliate earnings).

We have made the Opinodo dashboard to show completes and estimated earnings updated daily (every night Central European Time). This way, you have a solid indication on your results every day: How many signups you get, how many that double opt in and thereby become panelists, how many complete interviews your users produce and how much money that equals.

By the end of the month we go through all the activity – meaning the complete interviews. Some interviews are – after a review – discarded as fraudulent (because of various quality reasons like dishonest answers, too speedy answers etc.).

Besides this, the buy/sell price can differ a bit. This is normally very little.

These two reasons are behind that we always point to the finalized monthly revenue statements as what is valid and that dashboard results are a tool to see where your efforts/campaigns are taking you on a daily basis.

We use Paysera.com as payment processor. The Paysera system allows Opinodo to – at a very low cost for Opinodo – to transfer internationally directly to regular bank accounts to the countries in the EU. If you are outside the EU, we would encourage you to create a Paysera account for cost free payments to you. For questions regarding payment, please reach out to our support desk at support@opinodo.com.
Some countries outside the EU and United States have quite high transfer fees for us.

This means that you need to create a profile at Opinodo.com’s payment provider Paysera.com with the same email address as attached to your publisher account.

This will enable us to make payment to you this way. From Paysera.com you can transfer your money cheaply.

Panels and panelists

A panelist is our name for the whole dataset behind a person that answer market research surveys.

This dataset has things such as email, gender, postal code, date of birth and various other data attached.

As a publisher you have access to your panelists from the backend of Opinodo under the “Panels” tab > “Download emails”.

The payment of panelists is a service that functions 100 % automatically seen from a publishers point of view.

The payments are handled by the PayPal and in some countries other payment solutions by Opinodo’s partner Cint AB.

Panelists can withdraw their earnings with one click to their PalPal account when logged into their account and having earned above the threshold for payment.

Payment is most often a fixed amount – like in Sweden 100 SEK, no more no less per payment.

Panelists can always get their questions answered on their local country version of MetroOpinion.com – where they will find a FAQ – or by writing to support@metroopinion.com to get in contact with our panelist support desk.
Opinodo and our partners reserve the right to remove inactive panelists from having sent emails to them. This will be reflected in you number of active panelists.

This is nothing to be worried about. There are many reasons why people stop using a service. Maybe they have abandoned their email address. Maybe their are just deleting the panel invitations without opening the emails. All this will over time trigger the system to stop contacting these persons.

It is in your interest that your panel is active and responsive – this means that it is attractive to more customers of market research data.

We advice our publisher to expect that 20 % of the value of the panel will disappear during the first year alone.

We use Paysera.com as payment processor. The Paysera system allows Opinodo to – at a very low cost for Opinodo – to transfer internationally directly to regular bank accounts to the countries in the EU. If you are outside the EU, we would encourage you to create a Paysera account for cost free payments to you. For questions regarding payment, please reach out to our support desk at support@opinodo.com.
Some countries outside the EU and United States have quite high transfer fees for us.

This means that you need to create a profile at Opinodo.com’s payment provider Paysera.com with the same email address as attached to your publisher account.

This will enable us to make payment to you this way. From Paysera.com you can transfer your money cheaply.

Cint AB is a Stockholm based Swedish market research aggregator company that Opinodo work with regarding finding the right surveys for the right panelists and secure and timely payments of panelists via Cint AB’s payment setups.
By default you can not delete a panel from the backend when you have created it.

If you for some reason wish to delete a panel – or your entire account – you need to contact our support desk at support@opinodo.com.

Opinodo related questions

You can read all about the management team at Opinodo here at our “meet the team” page.

Opinodo is run by the Danish Limited Liability Company Opinodo ApS, Nørrebrogade 56 D, 2200 Copenhagen N.

You can read about the story behind why we created Opinodo here.

We are happy that you asked!

At this moment, we don’t have a publisher affiliate programme, but we are working on getting one. We will contact all active publishers when we have our affiliates program ready.

You can of course contact our support desk anytime at support@opinodo.com or our management team. You can find the contact information here.