Learn to know Opinodo
On this page will give you the breakdown of Opinodo, the business we work in and how we can help publishers to monetize and collect valuable emails from visitors at the same time.
What is Opinodo?
Understanding the business of online market research
We often get the question: »What do you do?«. Well, to answer this question you have to understand what comes before and after the product that Opinodo delivers in the value chain of online market research surveys. Below we have described the process of a survey from the moment where the need is born – to the delivery of the final report. We have highlighted the bidding and interview process where Opinodo comes into the picture.
The marketing department of a cosmetics company want to know how their new shampoo brand release will be received by potential customers. (Opinodo is not a part of this process).
The cosmetics company are experts in beauty products, but not in questions and interviews. Therefore they team up with a market research company. (Opinodo is not a part of this process).
Since the new shampoo brand’s primary target group is women between 15 and 35 years of age, this group is selected for the survey. It is decided that 1,000 completed interviews will be needed every quarter to track the reception of the shampoo brand over time. (Opinodo is not a part of this process).
Since the market research company may not have access to a large and diverse sample needed, Opinodo and other suppliers of interviews and respondents are contacted. A price based on target group, lenght of interview and other metrics are agreed upon.
The panelists are contacted with an invitation to participate in the interview about the shampoo brand. An incentive reward for participation is given upon completion to the panelist. The profit after incentive costs of the money received from the market research company are shared between the recruiter of the panelist (the publisher) and Opinodo.
The results from the interviews are now analyzed, packaged into a report and presented to the cosmetics company by the market research company. (Opinodo is not a part of this process).
The Opinodo process
Below we describe the basic steps of the value chain. Note that as a publisher your only job is step one (recruitment). Everything else from there will be handled by Opinodo.
You recruit people
Site owner uses Opinodo lead capture tools to recruit users. Recruitment can be done directly on a site (for instance via popup) or on a landing page on one of our panel brands.
We find surveys
From different market research companies we collect surveys.
We match surveys with persons
The right interviews are matched with the right persons to answer them.
We send out invitations
We invite people to the survey through one of our panel brands. This is typically done by email or other push communication.
We pay interview participants - and you
Every time a person completes a survey, we add money to this person’s account. At the same time we add money to your Opinodo account, since you recruited this person. Monthly payment limit for publishers are 60 € and the limit for panelists vary from country to country.
We help you - and your recruited users
Helping people with answering questions is an important part of Opinodo. We want to give excellent support both to panelists (people answering the surveys) and publishers (companies recruiting panelists).
Recruitment is the only task publishers has on the Opinodo platform. We have tried to make recruitment as easy as possible. The best methods are when recruitment is automated. In this section we focus on the best tips to recruitment of Opinodo panelists (and email subscribers for your brand). It is free list building and traffic monetization at the same time.
Note: We advice against using standard banner campaigns and purchased / co-reg email lists. For most sites the results will not match up the costs. However, we do work together with companies that base recruitment on these methods. They are successful, but for most publishers, other solutions will be better.