You probably know all those tips on how to write better texts: catchy headline, storytelling, interesting and original content… But, have you ever heard for VAK? Acronym VAK stands for Visual, Auditory and Kinesthetic learning style. It’s also used for online contents and proved that it has amazing results – you’ll improve your blog’s traffic if you understand how VAK works.
So, what is VAK and how to use it?
As told, these are 3 different learning types and it’s related with our memory. Research shows that biggest part of the world’s population are visual learners (around 30%), one quarter of people worldwide are auditory learners, only 15% are kinesthetic and the rest (30%) have mixed learning style.
As you can tell, it can be good to approach every learning type through your blog posts. Let’s analyze every learning type one by one:
- Visual – People with visual learning style need to see something in order to remember it. What you need to do is to add pictures, videos, show statistics and facts through charts, infographics…
- Auditory – While visual learning style includes sight, auditory needs to hear in order to remember. Try with podcasting, speeches, sound effects…
- Kinesthetic – Main sense is touching and feeling. It’s hard to imagine how to approach them, but think about quizzes and games – it includes touching the screen while doing it. 🙂
Why is VAK important for my blog?
Because if you do it right, you can manipulate with your readers’ feelings – they will want to read more from you and your traffic will improve. It’s because we’re often not aware that we create bond with our readers by doing something more than just writing words. They want to read/see/hear/feel something they’ll remember, and if we include VAK we can give it to them.
Your goal, when creating VAK content, will be to affect readers, to make them want to know more and to learn it from you. If you create a bond with them, it can be a valuable asset.
Okay, but how to approach to each learning type?
Try with content for visual type first – it is the most simple and visual type is the most common among the population. Create presentations, use colors, infographics, pictures… Make it visually interesting and dynamic. Type information in boxes, add lots of pictures to follow the text and similar.
If you want to approach the auditory type, you can create video guides, audio books or even an online discussion about a specific topic.
It’s a little bit more difficult when it comes to kinesthetic learners, because you can’t interact with your audience face to face. But you can create questionnaires, quizzes, polls and similar.
The key is to combine these 3 learning types and to create an irresistible content for your audience. It will improve your content, traffic, connection with readers and overall blog quality.