10 hassle-free things you can do to write better headlines

Arguably, the headline is the most important part of your blog post – if you don’t get the headline right, even if your content is really great and useful, the chances are, readers won’t bother to click and read it.

That’s why we’ve listed these 10 really practical and simple tips.
In any case – we did make you click on our headline, didn’t we? 🙂

#1 Use numbers and facts

Using different numbers and facts in your blog title can help you get 204% more clicks.

#2 Always deliver on expectation

Let your readers know what to expect when they click on your title, and always deliver what you’ve promised.

#3 Use the keyword(s)

It is important both for search engines, click-through-rate and your readers to use the relevant key phrases in the title. This is the part on “letting your readers know what to expect” as well as focusing on what’s relevant. Of course keyword stuffing should definitely be avoided.

#4 Psychological triggers

Using different psychological triggers can help you with clicks and shares, for instance creating a feeling of urgency or curiosity .

#5 Never underestimate the power of feelings

We might be rational, but we are way less rational than we think. That’s why feelings are really important when it comes to copywriting or marketing. You should try to make your users feel and care, instead of focusing on just making them click. The funny thin is – this way they will click on your title as well. Different feelings can influence sharing of content as well, e.g. astonishment, curiosity, uncertainty or amazement

#6 Talk like your audience talks

This might seem obvious, but you should always think of who is going to read your content. For instance, if you’re writing about interesting science and facts, you should avoid complicated terms or strictly scientific language – because your audience doesn’t use it.

#7 Try with some effective headline templates

You might be irritated with overuse of sticky headlines everywhere, but when used in a good way, many typical types of headlines are effective. For instance:

(XY) (adjective) ways to (desirable outcome) when (situation)
10 proven ways to get more readers when starting a new blog

How we found a/an (adjective) way to (desirable outcome)
How we found an unusual way to monetize our blog

What (someone/something) can teach us about (unexpected thing/outcome)
What ants can teach us about being better parents

How to (verb) the (desired goal) and even (unexpected positive outcome)
How to buy the healthiest food possible and even save money

Of course, these are just a few examples – you can combine different templates, create your own and learn from the experience.

#8 Don’t stress too much about the technicalities

Don’t worry too much about technical part of the whole story, e.g. have I used 1 or 2 powerful words, do I need 1 more adjective etc. Try to look at your headline as if you were your target reader and make something you’d be interested in or care about.

#9 Keep it short and sweet

Search engines or social media like Facebook all have limitations for the title length. If your headline is too long, it will be cut. Also, readers don’t like too long headlines either.

#10 Negative words can be powerful

This sounds a bit weird but it works, and remember that using a “negative word” doesn’t necessarily make your headline or the text negative. This has to do with how important feelings are when it comes to viral success. Try words like scary, beware, crazy, miserable, hack, pain(ful) etc. Here are some examples:

4 scary reasons to get off your chair right now
I failed miserably with my 1st startup… Learn from my experiences so you don’t!
Beware of these crazy internet scams (that actually trick too many people)


Milos Belcevic
Milos is the COO at Opinodo, with a background in project management, biz dev, marketing, communications and journalism. He worked as a freelancer on various projects for clients from more than 15 countries before joining Opinodo to take part in shaping it. He has passion for literature, touch for storytelling and heart for startups.
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