7 important copywriting tips for better results

To stay on top in this industry, every copywriter has to have a tendency to search for the ways to improve. We have a collection of tips here and we want you to ask yourself whether you’re really doing this to the best or the fullest of your abilities. You will know the answer yourself and you’ll see what you can or have to work on. These 7 tips are:

#1 Show more interest

This might seem needlessly, but actually it’s not. Nobody asks themselves this question, but it’s actually the most important one.

Have you ever read an article and you feel that the author was extremely bored while writing it? You don’t want that to happen to you, because you’ll lose readers (if they feel like you don’t even like what you’re writing).

In order to do this, choose the topics you’ll be devoted to. Try to research as much as you can, and make the text really informing and interesting. You’re not writing it for yourself, you’re writing it for other people, so make it good. Take your time and find different facts, add infographics and find similar useful articles (because your readers might find them helpful too).

#2 Stay simple

Yes, you’re smart and you’ve researched a ton to get an article written – you want to show how much you know about the subject and to relay as much information as possible to your readers. And that’s great – a portion of your readers will appreciate it.

But, what you have to have in mind is that a lot of your readers will be of different age, gender, state, education etc. Your text has to be understandable to all of them, or at least to the majority.

If you’re writing on have to use expert terminology, feel free to explain it in a sentence or two, so that a regular person can understand what you’re talking about. That will make your copy better, and the majority of your readers happier.

#3 Be a storyteller

People love storytelling – it’s personal, interesting and something that everyone can relate to. It’s always amazing when you write your own story, but if you don’t have one about a topic, don’t be afraid to use your imagination and create it. Of course, it needs to be realistic because you don’t want to create fictions.

With storytelling your readers will want to read more and to know more. It will make them interested in you and what you have to say, what happened later or similar. Use storytelling wisely, and whenever you get the chance to link up your personal story with a topic – do it! With good writing skills and an interesting story, you’ll have an amazing copy.

#4 Don’t play by the rules (all the time)

Instead, create your own writing pattern. For example, a lot of copies are successful if they have pictures included. Yes, but you could create animated images or gifs and add them to your text. You don’t need to do what everybody else are doing – at least not always.

Try to do different and bold things, and you’ll realise if they are good. Be creative and whenever you feel like adding something different to your copy, try it. If it’s bad, you won’t do it again, but if it’s good you’ll have something amazing and memorable in your copies.

#5 Know your customers

As mentioned, you should write simple words and sentences, so they are understandable. At the same time, think about your ideal customer: who is she/he, where is she/he from, how old is she/he? When you realize all of the details about your ideal customers, you will write better copies for them.

For example, if your blog is about fitness and food supplements, your ideal customer is 20-35 years old, both male and female and living a healthy life. After you know who will read your articles, you will adapt your copies to them. Remember, it’s about them, not you!

#6 Make your readers feel happy

You probably know that you should appeal to emotions, but this is a step further – make them feel happy. It means that your copies should be positive and evoking happy and optimistic emotions. Even if your article is really serious and you might think that there’s no room for making readers feel happy, you can do it.

It can be an optimistic beginning of the text, a positive story or story with a happy ending, or even an optimistic conclusion to the text. Or it can be none of those things, but your sentences could be, for example, humoristic (don’t overdo it though). Your goal will be happy readers, and you might be the one who will make their day.

#7 Find the right examples

When writing, the best case is a live one. Show what you write in practice. This could sometimes be a part of storytelling, it would be best if the examples you show are real things/events that happened to real people.

Examples are what moves the readers – so make it a good one, and stand out from the crowd!

Katarina likes to write useful and interesting stories for Opinodo and our brands. She’s a journalist by vocation and deeply interested in marketing and public relations, studying MSc in Marketing and PR. On Opinodo blog, she shares different insights, tips and tricks for website monetization through our platform.

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