Frequently asked questions from other users.
This FAQ is a main resource for publishers on Opinodo. Here you will get answers on different topics ranging from recruitment to payment, and everything in between. If you have any questions or ideas to things we should add to this FAQ, you are always free to reach out to firstname.lastname@example.org.
Setup and recruitment
1) Log into your Publisher Account and go to “Panels”. Setup a panel by clicking the button “Create New Panel”.
2) Select the country where you will market your panel.
3) Write the URL to the site where you will be recruiting from. You are welcome to recruit from other sites. The site URL is just meant for you as a metric so you can see which of your sites delivers the best results.
4) Add content to the Terms of Service if you plan to use the recruited e-mail list on your own site. You should simply write that the panelist allows your site to send emails. It is also a good idea to write what kind of content, the user can expect to get from you.
5) Press “Create Panel” and your panel is ready to go.
Go to the “How to recruit to your panel?” section here in the FAQ to learn about the recruitment process.
Here you will for each of your panels find different tools that will help you with your recruitment.
The unique URL you can use to build any marketing material you want. When a user clicks this URL, a 30 day cookie will be put so you are sure that the panelist will be tracked to your account when he/she signs up.
One of the best ways to recruit is to use our popup script – the option next to the URL. See “How to install the popup script?” section for this solution.
Another great way is by using our API, which gives you insight in your panelists’ activity.
1) Simply go to “Panels” in the Opinodo dashboard and click “Download” under download popup script.
2) Copy the code in a text editor and place it on your site. If you are using WordPress you can simply place it in a widget in the header or footer.
3) Now each of your visitors will get an invitation to join your panel. The number of times the popup show is limited to 1 time pr IP.
If you wish to inform yourself more or to receive the API documentation, contact Aleksa, our Operation & Partnership Manager at email@example.com. He will enable your API access, and you can start onboarding panelists.
If you need help from the technical side, please contact Milos, our Team Lead Developer at firstname.lastname@example.org.
Simply go to “Panels” and click “Download” in the “Download email list” tab. You will now get the email list in csv-format and you can import it into your email program like Mailchimp.
Go to “Insights” in the Opinodo dashboard. Here you will be able to see signups on a daily level.
By selecting month, week or day you can get your conversion percentage over these time frames.
You can of course select any of your panel properties – or all of them.
This means that you will be able to see today’s results tomorrow.
By default, we offer new publishers to recruit to our joint panel MetroOpinion.com, where many different publishers recruit to. Your unique link will track conversions to your account, so there is nothing to be worried about with this solution.
However, there are other reasons where white labeling a panel onto your own site makes sense. This is if you want the survey invitation emails to reflect your brand name (instead of MetroOpinion.com) and you want the look and feel to fully reflect your brand.
We are willing to create white label panels on the publishers own brand when certain criterias have been met. At this point, there are some manuel procedures in setting up a white label panel on for instance www.yoursite.com/panel.
If you have successfully recruited 100 active panelists to MetroOpinion.com and show consistant recruitment efforts, we will offer to set you in development pipeline for having your own white label panel.
The white label panel will be set up via Opinodo.com’s WordPress plugin for publishers. You will need to point as directory to our servers in your DNS settings. This is pretty straight forward, and we will be happy to help you with this.
We are working on adding a market place option where you can invest in buying panelists and sell/transfer your panelists to buyers.
We have not yet fully integrated this feature, but if you are interested in buying panelists, you can always reach out to us to get a talk regarding your options.
Publishers can, as soon as they have an approved publisher account, recruit to any of the local country versions of MetroOpinion.com.
For publishers that refer 100 active panelists or more – and show a steady flow of signups – we offer our White Label solution where our technical team can build a panel on the publishers own domain (URL) like on www.mysite.com/panel.
If you have a site running on WordPress we can recommend you to use this free WordPress popup plugin.
The ROI on spending advertising space on your site (or on other sites) are often quite low compared with alternatives such as selling ads or running programs like Google Adsense on the same spots.
In fact, we really encourage you to do this.
You simply build the content in your email around your unique panel URL and send the users to the landing page on for instance MetroOpinion.com or to your white label panel on your own domain.
After the end of every month, we produce an invoice for you with the finalized amount payable.
60 days after this, the money is paid out to the bank account you have attached to your account inside your publisher account under “Information” > “Bank info”.
Note that it is your obligation to keep this information up to date for payments to process timely.
We highly encourage you to read the blog post to fully understand why Opinodo is such a good alternative or add on to advertising or other streams of revenue.
If you havn’t earned more than 60 € during a month, the earned amount will be transferred to next month until the minimum amount for payment is reached.
At Opinodo we update prices every 14th day to reflect market prices.
We always want to keep the payment per complete survey interview as high as possible to make Opinodo compatible compared with the alternatives both in market research and other ways of monetizing online traffic (such as ads or affiliate earnings).
By the end of the month we go through all the activity – meaning the complete interviews. Some interviews are – after a review – discarded as fraudulent (because of various quality reasons like dishonest answers, too speedy answers etc.).
Besides this, the buy/sell price can differ a bit. This is normally very little.
It is for these two reasons that we always point to the finalized monthly revenue statements as what is valid, and that dashboard results are a tool to see where your efforts/campaigns are taking you on a daily basis.
Opinodo will automatically pay out the invoiceable amount sixty (60) days after the final statement of the earnings from a month has been made available.
It is the sole responsibility of the Publisher to supply Opinodo with a correct IBAN, Swift and bank name number in the backend of Opinodo in the “Information” tab under Bank info.
NOTE: Opinodo reserves the right to deduct any payment fees for international transfers.
Panels and panelists
This dataset has things such as email, gender, postal code, date of birth and various other data attached.
As a publisher you have access to your panelists from the Opinodo dashboard under the “Panels” tab > “Download emails”.
The payment and handling of the incentives (panelist payout) will be done either by Opinodo or an external company.
Panelists can withdraw their earnings with one click to their PalPal account when logged into their account and having earned above the threshold for payment.
Payment is most often a fixed amount – like in Sweden 100 SEK, no more no less per payment.
This is nothing to be worried about. There are many reasons why people stop using a service. Maybe they have abandoned their email address. Maybe they are just deleting the panel invitations without opening the emails. All this will over time trigger the system to stop contacting these persons.
It is in your interest that your panel is active and responsive – this means that it is attractive to more customers of market research data.
We advice our publisher to expect that 20 % of the value of the panel will disappear during the first year alone.
Opinodo related questions
At this moment, we don’t have a publisher affiliate programme, but we are working on getting one. We will contact all active publishers when we have our affiliates program ready.