How it works?

We will give you the breakdown of Opinodo, the business we work in and how we can help you to monetize and collect valuable emails from visitors at the same time.

The Opinodo process

As a publisher your only job is recruitment. Everything else from there will be handled by Opinodo.

You recruit people

As our partner, you recruit people who take surveys via Opinodo. Recruitment can be done directly on your site(s), via emails, through campaigns and more… We can help you choose what works the best for you, and you can also use our lead generation tools and API.

We handle surveys, invitations and payment

Opinodo collects surveys from different market research companies. We match them with the right individuals, and send invitations by e-mail or push notification. Once a person completes the survey, we add money to their account. At the same time, we add money to your Opinodo account, since you recruited them.

We help you - and your recruited users

We want to give excellent support both to panelists (people answering the surveys) and our partners – companies and people like you, who recruit panelists. Everything is being taken care of, so you can relax while both you – and your users – earn money.

What you need to know

– You retain ownership of your users. Opinodo is just a platform to provide them relevant and interesting paid surveys.

– Follow results, stats & earnings live on our platform

– Once we start, no work required from your side: we handle sending, payment, support…

– Get valuable info on your users’ activity with our tools

How to recruit?

We have tried to make recruitment as easy as possible. The best methods are when recruitment is automated. In this section we focus on the best tips to recruitment of Opinodo panelists (and email subscribers for your brand). It is free list building and traffic monetization at the same time.


The popup method is a very well know way to recruit people to a newsletter or sign up as members. The idea is simple: The popup is a light instrusive method where every user see the popup one time over a certain period. The popup has a clear value proporsition and registration is done directly inside the popup. We highly recommend the popup solution because it is so effective and it demands no work at all.

Opinodo Publisher API

Opinodo Publisher API is a tool that makes it easy to integrate, and can be used by the Publisher to acquire different usage data of your panelists.

If you wish to inform yourself more or to receive the API documentation, contact Aleksa, our Operation & Partnership Manager at He will enable your API access, and you can start onboarding panelists.

If you need help from the technical side, please contact Stefan, our Team Lead Developer at

Transactional emails

If you are sending transactional emails, such as “Thank you for your purchase”, “Welcome to our webshop” emails, it is very easy for you to include invitations to your customers to participate in surveys. This method is extremely effective especially for e-commerce sites.

Existing email list (newsletter)

This is the most effective method to recruit a lot of panelists at one time. Sending out a newsletter telling your list about the option to answer surveys and get paid for doing so will definitely attract a lot of signups. Especially since the signup process is done so fast on Opinodo panels.

In our experience, the best results are achieved either via the Popup or through the co-reg API, where panelists choose to receive surveys from us.

Join us now

Start monetizing your traffic though surveys


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