Privacy policy












This Privacy Notice defines how Opinodo collects, stores, processes, discloses and otherwise uses your Personal Data (“Personal Data” which may also be referred to as Personally Identifiable Information or “PII”) and other information described in this Privacy Notice whether you are a member of a panel owned by Opinodo or one of Opinodo’s Partners, or if you are a participant directed to a survey or other market research program by one of Opinodo’s Partners or Clients.

Opinodo ApS is a Danish Limited Liability Company, and it operates the site (from here Opinodo) and other affiliated sites on the internet. Opinodo is committed to protecting the privacy of the users of its site(s).

As Opinodo is established in Denmark, this Privacy Notice is based on the European Union General Data Protection Regulation or GDPR, which provides a high standard with respect to the protection of Personal Data. Depending on where you live, other privacy laws and regulations may apply as well.

This Privacy Notice, however, applies to residents of every and any country worldwide.

Opinodo will cause its affiliates to establish and maintain business procedures that are consistent with this Privacy Notice.

This Privacy Notice applies solely to Opinodo’s services, Opinodo’s Partner’s surveys and other market research programs, and not to any other product or service. However, the first may contain links to a number of third party websites that Opinodo believes may offer useful information to Opinodo users. The policies and procedures described in this Privacy Notice do not apply to those websites.

Opinodo recommends that you carefully read the privacy notices or policies of each site that you visit for information on their privacy, security, data collection and distribution policies.

By participating in any of Opinodo’s services, surveys or other market research programs or any of Opinodo’s websites following any Privacy Notice change, you freely and specifically give Opinodo your consent to collect, use, transfer and disclose your Personal Information in the manner specified in a current Privacy Notice.


The Personal Data that is processed may include your name, address, ZIP/postal code, telephone number, e-mail address, date of birth, and other similar information. Opinodo may collect Personal Data directly from you when you voluntarily provide it, or may obtain Personal Data from Opinodo’s Partners, Clients or market research firms who have obtained a Participant’s consent.

Opinodo may also collect Personal Data from database owners who have assured that their databases comprise only individuals who have consented to be included and have their Personal Data shared.

From time to time Opinodo may collect Sensitive Personal Data. Depending on the country in which you live, this data may include financial information, religious views, political opinions, racial or ethnic origin, health records, etc. If Opinodo collects your Sensitive Personal Data, Opinodo will always obtain your explicit consent.

If you submit, upload or transmit content or material, including photos, videos, and/or any other similar or related content or material which may include your Personal Data, for example, when participating in surveys or other market research programs, such Personal data may be used and disclosed as described in this Privacy Notice and should not include audio, video, images, or the likeness of anyone other than you.


Opinodo does not knowingly collect Personal Data from children below the age where parental consent is required. If Opinodo becomes aware that Opinodo has inadvertently collected Personal Data from a child below the age where parental consent is required, Opinodo will delete such Personal Data from its database.


Your Personal Data will always be collected for specific purposes by fair and lawful means. For example, Opinodo may collect your Personal Data when you register for or participate in an Opinodo panel, complete a survey, when you visit this or other  websites run by Opinodo, when you participate in another market research program or via automated means or other methods.

Opinodo only collects Personal Data for market research purposes, and to make your experience while using our services or visiting our websites better.


Web Beacons:

Opinodo may use web beacons in its email messages to help determine whether its messages are opened and to verify any clicks through to links within the email or in advertising or website research to determine if a Panelist has viewed ads or other online content that Opinodo is following.

A web beacon (also known as a tag, clear gif or 1×1 pixel) consists of a small string of code that is embedded within a web page or email.

Geo-Location Data:

Opinodo may collect geo-location information from your device. This geo-location data may be used for fraud prevention or for market research purposes.

Digital Fingerprinting:

Opinodo may use digital fingerprinting technology to gather certain data about you and/or your computer or device. This data may include Personal Data such as an IP address, as well as non-Personal Data such as a computer operating system or browser version number. This data may be used for fraud prevention or to identify and track Panelist’s participation in a survey or other market research program.

Social Media Information:

A Panelist may be offered the opportunity to participate in surveys and other market research programs through or with social media platforms. If they choose to participate in surveys or other market research programs through or with social media platforms, Opinodo may, with their consent, collect certain profile information stored in their social media platform account.

Mobile Advertising Identifiers:

Opinodo may collect mobile advertising identifiers or obtain them from a Partner. A mobile advertising identifier is a string of numbers and letters that identifies an individual smartphone or tablet.

Log Files and Cookies:

Opinodo automatically gathers and stores certain information during survey and other market research program participation. Opinodo’s servers automatically record information that a browser sends whenever Panelists visit a website. These server logs may include information such as web request, IP address, browser type, browser language, the date and time of request and one or more cookies that may uniquely identify Panelist’s browser. This information is periodically deleted as part of normal maintenance routines.

Opinodo uses cookies and may access cookies on Panelist’s computer. A cookie is a small data file that is necessary for Opinodo to track various things such as user activity, user kickbacks, web traffic and for marketing retargeting proposes. We use both session cookies that are deleted after the session and persistent cookies for an extended period. A Panelist can always remove cookies from their computer at any time in their browser settings.

Cookies Opinodo websites may use

CookieNamePurposeMore information
Google Analytics






These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where vistors have come to the site from and the pages they visited.An overview of privacy at Google
Site cookie acceptancecookies-allowedThis cookie is used to record that a user has accepted the use of cookies on this website (which is assumed by continued use of the site. It expires after one year.


Most browsers accept cookies and Opinodo suggests that you continue to allow cookies.

Remember that blocking cookies can affect your experience online.

Changing your browser settings for cookies

You can adjust the settings in your web browser to determine whether sites can set cookies on your computer. If you’ve visited this website before, there may be previously-set cookies on your computer. You can find out how to delete them from the sites listed below.

Google Analytics:

In order to optimise its website(s) and our services, Opinodo uses Google Analytics, which is a web analysis service provided by Google Inc. (“Google”). Google Analytics uses cookies. The information generated by the cookie about your use of this website (including your IP address) will be sent to a Google server in the USA and stored there. However, because IP anonymisation is enabled on this website, Google first abbreviates your IP address.

The full IP address will only be transmitted in exceptional circumstances to one of Google’s servers in the USA, where it will then be abbreviated. Google will use this information on behalf of Opinodo’s website operator to analyse your use of the website in order to compile reports about website activities for the website operator and to perform other services connected with the use of the website and of the Internet.

You can prevent cookies from being stored by applying the appropriate settings in your browser software. (See “Changing your browser settings for cookies” above.)

Information Opinodo Collects from Third Parties:

Opinodo may obtain Personal Data, behavioral and/or demographic information from third parties, including, without limitation, website owners and publishers, data management platforms, ad networks, information service bureaus, other market research suppliers and/or social media platforms.

Opinodo may use the Personal Data, behavioral and/or demographic data received from these third parties for various purposes, including, but without limitation, data validation, data append, development of marketing insights and fraud detection purposes.


Opinodo may collect and process Personal Data of a Panelist for a variety of reasons, including:

  • Enabling participation in online surveys
  • Gathering profiling information to better target specific surveys and other market research programs to a Panelist;
  • Contacting Panelist to invite them to participate in surveys or other market research programs;
  • Updating the records of Panelist’s Personal Data;
  • Managing incentives programs and fulfilling Panelist’s requests for such incentives;
  • Allowing Panelists to participate in sweepstakes (if permitted);
  • Responding to any messages or requests a Panelist may send;
  • Validating the profiling information or answers a Panelist provided to a survey or other market research program;
  • Providing service and support to Panelists;
  • Detecting and preventing violation of the Terms & Conditions;
  • Investigating suspected fraudulent activity or violation of another party’s rights;
  • Responding to duly authorized information requests of governmental authorities or where required by law;
  • As otherwise authorized by a Panelist.

Note: Receiving email communications may be a requirement of your participation in surveys or other market research programs. A panelist can opt out from receiving these emails by unsubscribing from surveys or other market research programs at any time.


Opinodo may share your personal information and/or social-demographic information, including, without limitation, a unique identification number (“UID”), postal code, region, province, gender, marital status, education, ethnicity/race (where permitted by applicable law), employment related information, non-personally identifiable information on household members, consumer product and service usage and ownership (e.g., computers, cars, mobile devices, video games, etc.), home ownership, pet ownership, employment information (e.g., title, role, travel, industry, etc.), and social grade, with third party sample/market research companies (individually each a “Third Party MR Company” and collectively the “Third Party MR Companies”) for the following purposes:

1. Identifying client survey opportunities that you may be eligible for through the Third Party MR Companies; and
2. Disclosing such data elements to clients of the Third Party MR Companies for audience measurement services; and
3. Appending such data elements to completed client surveys and delivering the appended survey data to clients of the Third Party MR Company(ies) for analytical or research purposes; and
4. Other uses as set forth in their privacy policy.

If you are eligible for a client survey opportunity offered through a Third Party MR Company, in connection with the sharing of your information with a Third Party MR Company, your information may be transferred and stored outside of your country of residence, including, without limitation, in the United States, and by agreeing to this privacy policy you are agreeing to the processing and exportation of your personal information as set forth in this Section. If you have any questions about this data sharing please contact Opinodo at or you can opt-out by writing to the same email. If you opt-out, it is the responsibility of us to inform the Third Party MR Companies. Please note that Opinodo is solely liable and responsible for managing all opt-out requests. Your participation in such survey opportunities does not entitle you to any benefits offered by, or membership with, the Third Party MR Companies.


You have the right to review, correct, or delete your Personal Data, subject to applicable laws and regulations. Specifically:

  • Right of access — You have the right to obtain confirmation and information about the processing of your Personal Data
  • Right to rectification — You have the right to have any inaccuracies about your Personal Data corrected
  • Right to erasure — You have the right to have your Personal Data deleted (this right is limited to data which according to law and regulation may only be processed with your consent, if you withdraw your consent for processing)
  • Right to restriction of data processing — You have the right to require that the processing of your Personal Data be restricted (during the course of any investigation into honoring your request, Opinodo’s access to your Personal Data will be limited)
  • Right to data portability — You have the right to have your Personal Data transferred to another party (this right is limited to data provided by you)

If you want to exercise any of your rights, you may contact Opinodo with such a request using the contact details provided in the “CONTACT US” section below.

Opinodo always ensures that it is permitted to process your Personal Data. Opinodo generally does this by obtaining your consent, however, in limited cases, Opinodo may use a statutory condition to process Personal Data.

If a statutory condition applies allowing Opinodo to process your Personal Data and you withdraw consent to process your Personal Data this will not necessarily mean that Opinodo will cease to process your Personal Data as it may, for example, be under a statutory duty to continue to process your Personal Data for some purposes, e.g. to keep copies of commercial transactions for a minimum of seven years.


Opinodo will store Personal Data no longer than necessary for the purpose of the processing activity or as authorized by you. This period may also be based on Opinodo’s or one of Opinodo’s Partner’s contractual commitments to you, applicable periods of limitation (to bring claims) or according to applicable law.

Upon receiving a request from an individual, Opinodo will attempt to provide the requested information within 30 days, providing that the request is such that it can be reasonably responded to in that time frame.

If more time is required, Opinodo will notify you within 30 days.

In certain situations, however, Opinodo may not be able to provide access to some Personal Data. This may occur when:

  • providing access to Personal Data would be likely to reveal Personal Data about a third party;
  • disclosing the information would reveal confidential commercial information; or
  • the information has been collected for the purposes of a legal investigation.

If Opinodo denies an individual’s request for access to their Personal Data, Opinodo will advise the individual of the reason for the refusal.


Opinodo values your opinion and feedback.

If you want to exercise your rights to review, correct, transfer or delete your Personal Data; if you have questions, comments or suggestions; if you would like to opt-out of our surveys or other market research programs; or if you have any questions about your Personal Data, please contact us:

Via email at:


Svanevej 22, 2. floor | 2400 Copenhagen NV | Denmark 

Bulvar kralja Aleksandra 28 | 11000 Belgrade | Serbia