If a business grows, no matter in which industry, it inevitably has a bigger audience. They communicate to more people, and such communication becomes exponentially more complex. In order to keep the continuity of success, a business has to have advanced public relations.. In the following article, we will bring you closer everything you need to know about public relations and why they are  so important.

What are Public relations?

Public relations is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a positive or favorable view about the organization, it’s leadership, products, or political decisions.

What does PR manager do?

A successful PR is a person who is naturally communicative and easy-going. He/She needs to have a wide general education in sociology, politics, economy and psychology. A PR always has to be prepared for every possible question. It’s important to be constantly in touch with the media and the best results show when he/she keeps personal contacts with media representatives.
What we hear often, but isn’t a good practice is when a company PR representative says: “No comment”. A good PR never says he/she “Doesn’t have a comment”. Instead good PR managers always reply, at least by saying that they don’t have the needed information at the moment, but that they would certainly access them as soon as possible. And then they DO.

Main responsibilities of a PR manager

Here are the main responsibilities of a good PR:

1)     Cooperation with the public

2)     Researching the needs and opinions of a target group

3)     Organizing public appearances

4)     Planning details about commercials

5)     Announcing latest information about company/organization

Increasingly popular advertising platforms

Social networks are currently the most influential method to place or announce information to the great amount of people. Some of the most used social media nowadays are: Facebook, Instagram, Twitter, Linkedin, Pinterest and others. The good thing about placing information on Social media is that they don’t have to be in a textual form only, they can also be places as audio or video. Besides social media, we should not forget about newspapers. Printed newspapers still have enormous use. They influence people who are not social media users (such as older generations) but have important role in society and, if they are a part of your target group, it’s important to inform them too.

If you want to be a good PR never forget to…

–        Always be kind

–        Don’t let anything upset you

–        Always think before you give an answer

–        React quickly

–        Always tell the truth

Kristina Nikolic is helping with business operations, making sure everything in company runs smoothly and making sure everyone is happy thanks to previous work experience. She tries hard to make blogs interesting and useful to it's readers.